We were asked to help re-design and re-brand former Outback Steakhouse International (OSI) into it’s new home Bloomin’ Brands. We worked closely with a team of top-notch designs and creative talent at Brand Architecture in Orlando Florida.
Establishing a brand-new identity for a giant in the industry is a grueling task. Lots of research, and discovery went into building this Website. Bloomin’ Brands wants to convey their new culture, with an eye-popping colorful design. We set out to do just that.
At the end of the day, Bloomin’ Brands was incredibly happy with the overall result. We even helped them secure their domain in the early stages of the project.